Chuck Blakeman

Author, speaker, and founder of the Crankset Group.



Tag: marketing

There are 20 posts tagged marketing.

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Skinny Line

Social Media for Brick & Mortar Businesses

Start Small.


It took radio 38 years to reach 50 million views, 13 years for TV, four for the Internet. Facebook got there in nine months. The iPod got there in a couple days. People under 30 don’t use email; it’s for old people. Only 18% of TV ads generate profit. How do brick and mortar businesses keep up? Social media isn’t optional anymore. Here’s seven quick ideas to help you.

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To make more money, do as little as possible.

April’s story of success


Small and local business owners need to choose a very narrow market. When they do, we assure them they will make more money. Here’s a voice mail I got yesterday from one company who went narrow. It’s much more powerful than any theory.

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The Purpose of Marketing

Is NOT to make your product sellable.


Most of us have the idea that marketing should make our product sellable; that we need logos, branding, great website design, and tight messaging in order to make our product sell. If that is why you are doing marketing, you’re in trouble.

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What to Obsess About at Startup

And why


Most business owners obsess over the wrong things at the wrong time, costing time, money and even the business itself. What should you obsess over? When?

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Market Like a Fisherman Fishes

Pick a fish, any fish.


If I go fishing and have no idea what fish I’m going after, what are my chances of success? What rod should I take, what bait or lure will work? Where will I fish? Without knowing which fish, it’s all random hope. Welcome to the most common small business marketing practices.

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Only The Lazy Rely On Marketing

A better chair, delivered better.


We fixate on marketing. With my fancy marketing background, I could make big money selling people complex marketing strategies. The best marketing isn’t marketing, but is much more effective and costs a lot less money, too. The problem is it’s work. We don’t like work. Even when it makes us successful. We’d rather do marketing.

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Relationships. Not Marketing.

It’s really that simple.


While I was in Kenya last week I met with a new friend for a few hours to discuss his need to bring in new clients. He was thinking he might need to do some marketing. I suggested he forget marketing and talk to his friends instead.

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A Focus on Finding Customers Online Doesn’t Work.

But social networking does - there’s a big difference.


If you’re focusing on getting new customers online, research shows you’re not going to get many. By they way, it’s no different offline. This study could rock the online marketing world, or at least the SEO’rs, who focus on activity vs. results.

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Traditional Branding Isn’t for Small Business

Raving Fans are your brand.


As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.

Skinny Line

Your Competition, Isn’t.

Scarcity thinking will keep you poor.


I’ve sold millions in big contracts and small and never once thought about “competition.” It’s NEVER a factor. I don’t think I have any. I don’t believe you do, either. If you think you do, you’re probably not thinking straight.



Other Recent Posts

Chuck’s Books

Why Employees Are Always a Bad Idea (WEAAABI) is radical book about the Participation Age, for everyone who: has a job, owns a company, or manages people.

Making Money is Killing Your Business

You’re too busy making money; no business can survive that. Your business should give you both time and money. Not just money.

Making Money is Killing Your Business

Our Company

We started Crankset Group out of the desire to help small businesses grow and mature. Along the way, we have developed a lot of the tools and practices that we’ve created working directly with business owners. Now these tools and resources are available to you.

On Twitter

Twitter is a great way to get ahold of me or interact with me.

Stay-in-touch

I’d love to let you know what I’m up to from time-to-time.